Swan’s Den Process


Are you ready to play the game?

Due to the financial implications caused to the Students’ Union by COVID-19, we are unable to run the Swan’s Den programme this academic year.

For guidance on starting a business, self-employment, or other possible funding options, please contact Student Enterprise at the University: [email protected]

To apply for Swan’s Den, just download the application below, complete, and send to [email protected]

We know that there are a lot of things to keep in mind when starting your business, especially when it comes to pitching your idea to a panel. That's why we have listed some useful considerations below that can help get your mind ticking if you're thinking of applying to enter the Swan's Den.

Pitching Tips:

  • Don't rush - allow the panel time to take in what you are saying
  • Stick to time- in your pitches, you will be allocated 10 minutes to present your business idea
  • Pause and breathe
  • Speak clearly
  • Let your enthusiasm for your idea show
  • Be prepared to answer questions from the panel 

Application Form

Applicant Guide