A Swan’s Den survivor


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"I don't like you. I don't like your business. I'm out."


This was not the reaction UoL student, Denholm Munn, received in the heat of Swan's Den recently. In fact, Denholm walked away with a grant of up to £5,000 to help grow his 3D Artist business.

We asked Denholm a few questions about his whole Den experience. 

How did you hear about the opportunity and why did you choose to pitch?

"I first heard about Swan's Den through others who had gone through the process. I decided that I'd apply for it as I needed a kick-start to get supplies for my business and help promote myself. Without the grant, this would have taken me months."

What business did you pitch to the panel of experts?

"My business focuses on 3D based design, focusing on producing 3D pieces for marketing, short animations and printed models."

What would you say to other students who are considering pitching?

"If you are a student and have a business, or even an idea, Swan's Den is a great way to gain insight of what you need in your business, what's right, what's wrong and what can be put in place to make it better! All the insight you could ask for from other businesses based in and around Lincoln along with funding to put in place the building blocks you need to get started! 

Personally, the most important part for me was the feedback. During the two presentations I got really positive feedback, on how I could go about marketing and what pricing structures I could put in place."

What do you plan to do now that the Swan's Den process is over?

"The next step I'll be taking is the promotion of my business. Producing marketing pieces to show the variety of pieces I can produce as a 3D Artist and how it can help other businesses."


Swan's Den is an amazing opportunity offered by the University of Lincoln Students' Union in partnership with the University of Lincoln. It operates much like the famous Dragon's Den, offering a grant of up to £5,000 for student entrepreneurs to kick-start their business dreams. 

Find out more here